Marketing/Advertising

In business, it’s tempting to try to be everything to everyone. More customers = more sales, right? But here’s a secret, most successful entrepreneurs discover over time: serving everyone usually ends up serving no one. That’s where the gentle power of a niche comes in. A niche (/nĭch, nēsh/) isn’t a limitation — it’s a… Continue Reading The Gentle Power of Niche: Serving the Right Audience Well